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OTTO BELL

Chief Creative Officer, Courageous

Otto Bell is chief creative officer of Courageous, CNN’s in-house brand studio dedicated to creating global, cross-platform content for brand marketers across CNN, HLN and Great Big Story.

In this role, he leads a self-sufficient, full-time team of award-winning brand journalists, filmmakers, designers and producers committed to helping brands fulfill their business objectives and breakthrough in memorable ways.

Based in New York, Bell reports to Michal Shapira, senior vice president of news content partnerships, Turner Ignite.

Since joining Turner to help launch Courageous in 2015, Bell has been focused on pioneering the evolution of branded content to help advertisers tell more powerful stories.

From breaking new ground with the production of Human by Design, a global conference sponsored by Square Enix on the future of human augmentation, to the 4K VR “live ad” execution in partnership with Volvo during the solar eclipse, Bell and his team continue to harness new distribution platforms and innovative technologies to produce transformational brand experiences.

Under Bell’s leadership, the studio has been honored with notable recognition, including Digiday Video Awards’ “Best Video Publishing Partner for Brands” in 2018, as well as Turner Ignite and CNN’s first Cannes Lions and Adweek’s “Grand Arc Award” in 2017, among many others. In addition to his industry accomplishments, Bell debuted his first documentary, “The Eagle Huntress,” to wide acclaim at Sundance in 2016, and was named one ofVariety’s “Top 10 Directors to Watch.”

Bell is a graduate of the prestigious WPP Fellowship program and holds a masters in english literature from Oxford University. He is a Green Card holder for “Outstanding Contribution to American Arts and Media,” as well as a member of the Producers Guild of America and Academy of Television Arts & Sciences. A native of Northern England, Bell currently lives in Manhattan.



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