Maya Goetz, Ph.D., is Head of the International Central Institute for Youth and Educational Television (IZI) at the Bayerischer Rundfunk (Bavarian Broadcasting Corp.), Munich, Germany, and of the PRIX JEUNESSE Foundation.
Her main field of work is research in the area of "children/youth and television" and gender-specific reception research.
She conducts empirical studies such as, “Gender representation in children’s TV and its meaning for girls and boys”, “Fear and nightmares from TV” or "What’s so funny?" and over 190 studies to foster quality in current TV programmes.
She published more than 260 articles and 14 books in the field of children, young people and television.