ENG
NYHEDSBREV

SPEAKERS:
CÉCILE BERTRAND
JESSICA LALOUM

INFO OM SESSIONEN:
Carstensen
Torsdag 15:30
Branche, Generation Z, Trends, Udsyn

HOW TO ATTRACT YOUNG ADULTS



“How to attract young adults - The new trends and strategies to win back the millennials”

With new consumption’s habits and ways to watch videos, young adults’ audience seems to scatter more and more. But if it may seem like a puzzle, some broadcasters reached outstanding successes on this target thanks to original programmes topics and new broadcasting strategies

What is put in place around the world to keep the young adults' audience on television?
What are the new sources of inspiration?

The representation of other generations, social experiments, new visions and treatments of relationships, new distribution chronologies… have been (and will be) some of the various ways to win the loyalty of a challenging audience!

EurodataTV Worldwide team will discuss this through a presentation of must-see TV programmes and coming trends that seem to charm the new generation.
 


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