Back in 2008, Seth Godin famously said, “Content marketing is all the marketing that’s left.” With native advertising and branded entertainment projected for $20B growth by 2021, to what extent has his prophecy come true?
Join a talk led by Otto Bell, Chief Creative Officer of CNN’s branded content studio "Courageous Studios" and Director of the critically acclaimed documentary, The Eagle Huntress, on the case for making the two-footed leap into the booming area of branded content.
Otto will bring his unique perspective on branded content - it’s about helping brands identify the news-worthy kernel of relevance in their story and telling it in a genuine way.
His work at Courageous is based on an approach anchored in brand journalism: using non-fiction techniques to connect brands with audiences through real, emotional stories. The studio strives to be bold, relevant, and true to its namesake, Courageous.