A unique insight to how BBC News managed to engage the below 34-year-olds, women and un-educated.
When BBC launched their new initiative, BBC Stories, in 2016 they wished to grasp a new audience. They especially wished to connect with more young people, women and the less well off economically - an audience that usually doesn’t follow the news in the same way as BBC’s core viewership.
The question was, how do you successfully go about tapping into the relevancy for this segment?
At BBC the answer was to create a content stream that puts audiences at the heart of the content.
This process included redefining the meaning of news in its traditional sense by producing huge amounts of emotionally investing video and giving users extensive options for personalization.
This talk will allow audiences to pick the brain of expert digital content creator and founder of BBC Stories, Fiona Campbell, Controller Mobile and Online at BBC News.