Ayal is Strategic Design Director at Designit TLV.
He is experienced working locally and globally with major brands and organizations to develop strategic solutions for business innovation, including new product development, service design, marketing, and brand strategy.
Ayal has worked with a variety of industries including financial services, automotive, travel, media, telecom and consumer goods.
Over the past 3 years, Ayal was the Strategy Lead for the Designit team working with Bank Leumi to develop and launch Pepper, Israel’s first-ever mobile bank.
As Strategic Design Director at Designit TLV, he is responsible for leading the business development and growth efforts, focusing on turning every industry, every organization and every brand into more human-shaped and design driven.