The Nordic video industry is in the midst of transformation - from traditional broadcast to OTT. The implications of this are many, but one thing is pretty obvious: We are entering a new era and much is still unknown.
One thing that we do know for sure, is that competition is intensifying as new actors are entering the market. They are global and the name of the game is scale. They are big and they don’t share.
In this session, we will dig deeper into the dark lands of streaming. What do the facts and figures tell us? What is the road to success? What genres give the highest return? How important are “originals” in attracting customers? How to stay local on a global market – and what to expect for the next couple of years?
Mediavision analyses SVOD and the Scandinavian media market - and the effect that changing consumer behavior has on value creation. This presentation will focus on online video and SVOD.
Marie Nilsson is the CEO and founder of Mediavision, a team of creative problem solvers that convert over 20 years of experience into strategy and smart business thinking. Using insight, analysis and vision, Mediavision helps their customers navigate on markets characterized by rapid change for both actors and consumers.
Mediavision is an independent analysis and consultancy firm that specializes in value creation in digital media. Starting point is the consumer perspective. Our clients include media groups, operators, TV channels, advertisers, production companies, media brokers, governmental agencies and organizations.