Can - and more importantly – should Nicklas Bendtner play, produce and broadcast his own football match?
The digital platform ‘Twitch’ facilitates a livestream-universe, where professionals and amateurs can distribute their own games or activities live to a global audience.
It raises questions like:
Which changes we are witnessing in the expectations of live experiences when it comes to content? What does the concept of social togetherness mean, and is there a connection between offline and online ‘togetherness’? And what are the similarities and differences between a football and a counter-strike fan, if any?