- understanding kids' media habits from a psychological perspective.
Predicting and understanding kids' media habits has never been easy and is becoming increasingly difficult with all of the endless opportunities that define today's media landscape.
Many different approaches to gaining understanding on the matter have been tried out through time.
Maya Götz, Dr. phil., state examination and Master of Arts degree in education, is bringing her view with a talk based on understanding children’s media habits through a psychological perspective.
Take a step back with Maya and gain a better understanding of the 2-12-year-olds before diving into the kids’ content game.
What are today’s kids’ identity themes? How do they use children's TV content in everyday life? From Animation and Live Action to their fascination towards online influencers, let’s better understand today’s kids and learn how to super-serve them with that they are expecting to get.
Maya’s main field of work is research in the area of "children/youth and television" and gender-specific reception research. She has conducted over 50 formative studies to foster quality in current TV programmes.
Maya is Head of the International Central Institute for Youth and Educational Television (IZI) at the Bayerischer Rundfunk (Bavarian Broadcasting Corp.), Munich, Germany, and of the PRIX JEUNESSE Foundation.