Justin co-founded international consultancy The Format People in 2009 with Michel Rodrigue. Known in the industry as The Format Doctor, Justin is an expert consultant with broadcasters and production companies to diagnose and solve issues with their formats, and turn them into successful series that travel. Recently, Justin helped NRK to develop their hit format "Doctors Vs Internet", winner Best Studio-based Game Show at the 2017 International Formats Awards.
Other formats he has consulted on include “Canada’s Smartest Person”, 3 seasons to date and winner at the Canadian Screen Awards; Discovery’s “Know-It-All”, adapted in Sweden as “Genikampen”, also 3 seasons to date; and international kids game show “Splatalot!”.
Justin also creates formats, including hit culinary game "Chef In Your Ear" distributed by Warner Brothers and adapted around the world including Canada, France, Belgium, Holland, Germany, S. Korea, Mongolia and more. Justin leads master classes in format creation and development around the world.