Shing is specialized in marketing and knowloagde about the digital future and will inspire us by letting us have a look at the digital trends and how they are affecting behavior. He will show us how to influence the customer experience on screens and platforms.
In 2007 David began a long relationship with AOL as the Marketing Director for AOL Europe. He is looking for the newest digital habits and preferences - which the TV industry will also benefit from.
One of Shingys pointers is, that because the digital landscape continues to shift, we have to move our focus to having communications with our consumers. Attention is becoming the new strong currency measured by dwell time and engagement – not just the quick interaction of a like, follow or click. How to succed with that, you can hear at the festival.
“Attention is the new currency…mindshare equals marketshare, and that’s where consumers are going to pass your brand on”
This session will not be webcastet!